Discover
Beaujolais
A campaign for Discover Beaujolais, an association of French Wines. The modern, image-driven approach centered around adventure and accessibility breaking traditional molds to make Discover Beaujolais, a wine brand, synonymous with adventure and fresh experiences. The goal was to create a relatable and memorable brand presence in the U.S market that resonates with a contemporary audience through a 3 part brand awareness campaign.
Responsibilities: Creative Direction, Production, Cinematography and Photography.
6 Locations, 3 Video Productions, 17 Wineries, 100+ images, 1brand awareness campaign.
launching the creative from ground zero, the challenge Was to be able to build a robust content strategy to fuel the next six + months.
This demanded a thoughtful and comprehensive approach, to establish a compelling online presence. All Creative was designed to lay a strong foundation for Discover Beaujolais’ brand journey, ensuring a seamless and impactful launch and engagement for months to come.
