Motion
Overview
A collection page with Direction, Cinematography and Production work for Discover Beaujolais, Three Weavers, Coedo, Haku Baku, Kingsford and others.
Komorebi - Coedo & Three Weavers
The original scope for this campaign was a simple interview between the two master brewers from Three Weavers and Coedo, discussing the collaborative process behind Komorebi, a Japanese-Cafornian beer born from their unique partnership. However, my team and I saw potential beyond the interview format. While on location at the brewery, we expanded the narrative, capturing extra footage and transforming the project into a full-fledged ad. The result is a visual journey that delves much deeper into the story and showcases the craftsmanship behind Komorebi in a more engaging and visually compelling way.
Responsibilities: Direction, Cinematography, Creative Direction.
On the Road - Discover Beajolais
The modern, image-driven approach centered around adventure and accessibility breaking traditional molds to make Discover Beaujolais, a wine brand, synonymous with adventure and fresh experiences. The goal was to create a relatable and memorable brand presence that resonates with a contemporary audience through a 3 part brand awareness campaign. “On The Road” is part one, a brand storytelling in the heart of nature capturing the essence of people enjoying the wine in the breathtaking Yosemite.
Responsibilities: Direction, Cinematography & Creative Direction.
By The Shore - Discover Beajolais
Part two of Discover Beaujolais Campaign, “By The Shore” focuses on a couple preparing a seaside dinner over an open fire. The core concept was to challenge the conventional notions of how French wine is typically enjoyed, all while following the overall campaign of creating a visual narrative that resonates with a contemporary audience.
Responsibilities: Direction, Cinematography & Creative Direction.
Happy Hour - Discover Beajolais
Part three of Discover Beaujolais Campaign, “Happy Hour” captures friends enjoying the featured wine in a happy hour setting. The creative embrace the conviviality of happy hour and presents Discover Beaujolais as the perfect companion for spirited moments with friends in the U.S market.
Responsibilities: Direction, Cinematography & Creative Direction.
Voktail
Part of the overall brand launch campaign for Voktail, a cocktail company, this ad played a crucial role in grounding the brand image when paired together with the lifestyle and product imagery from the larger campaign. It offered transparency and a genuine connection to the making of the signature drinks.
Responsibilities: Direction & Cinematography.
