Welcome
Booklet
A print campaign for Crowd Cow, designed to engage new customers right after they receive their first box of premium, sustainable meat and seafood. This project included everything from concepting the design to crafting a compelling narrative that tells the story of Crowd Cow's origins, sustainability efforts, and commitment to quality. The booklet was designed to captivate and inform, inspiring new customers to connect with the brand on a deeper level. As a creative director, I aimed to bring Crowd Cow’s mission to life through beautiful photography, engaging copy, and a carefully curated layout. It’s a story that’s not just about selling great products but about elevating the customer experience and building lasting relationships.
Responsibilities: Creative Direction, Branding, Design.
Visual Approach
I focused on creating a brand experience that feels authentic and inspiring. I chose a simple yet sophisticated color palette to reflect the brand’s quality, using secondary earth tones and clean accents. The imagery was carefully selected to tell a story that connects with customers and encourages them to imagine the moments they’ll create with the products. The goal was to make sure every visual choice invited customers to engage more deeply with the brand and feel excited to make their next purchase.
Brand Refresh
The Welcome Booklet was a key touchpoint in the broader brand update that I oversaw, marking a significant shift from the company’s initial startup phase to its new position as a premium brand. As the first print exercise of this caliber, the booklet needed to embody the elevated standards of the brand’s transformation. This project was integral in reinforcing the brand’s new identity, setting the tone for future initiatives and solidifying its place in the market.
