Overview

Launching the first ever campaign for Voktail, a brand new cocktail company, was all about infusing summer into every shot. I wanted this campaign to be all about the bright hues of California summers—spicy jalapeno, zesty blood orange, and calming lavender, the main two flavors. The goal was to make Voktail be a perfect pairing for those hot summer days. To showcase the essence of summer, we shot bottles underwater to capture the crisp and refreshing character. The bottling process became the campaign’s anchor, grounding the brand in authenticity and showcasing the whole process. Every shot, whether underwater, at the beach or behind-the-scenes glimpses, was meticulously put together to tell a vibrant brand story.

Responsibilities: Creative Direction, Production and Photography.