Lime
Micromobility
Objective:
When Lime needed to showcase their new LimeGlider and LimeBike vehicles, they sought a creative partner to capture both the design and inclusive spirit of these new micromobility options. I led the complete creative production for this Seattle launch, handling photography direction, post production, location scouting, and crew to present these vehicles in authentic urban environments.
Responsibilities: Creative Production
Approach
The project required highlighting specific features of each vehicle—from the LimeGlider's pedal-free design to the LimeBike's accessible frame. Working with Lime's team, we developed a practical shot list that emphasized user-centric features while finding locations that showcased Seattle's urban landscape. Seattle's unpredictable weather meant staying flexible, but with a reliable local crew and solid backup plans, we captured all needed content on schedule.
Results:
The photography assets powered Lime's launch campaign, providing clear, compelling visuals that showed how these vehicles make sustainable transportation accessible to diverse riders. The images appeared across press releases, social media, and marketing materials, helping Lime communicate their story while highlighting the specific features that make these vehicles practical for more people.
