The campaign was designed to attract a wider audience, integrating Soylent into everyday scenes that highlighted its versatility and benefits. The goal? To increase brand visibility, attract new users, and encourage repeat purchases. Breaking from traditional ads, we wove Soylent into lively, relatable moments—tennis, beach days, commutes—putting together a narrative that naturally fits the drink into consumers' daily routines. This approach not only demonstrated Soylent's practicality across various settings but also deepened the emotional connection with the audience, making Soylent a key part of their daily wellness and enjoyment.

Responsibilities: Creative Direction & Production.