Overview

The idea behind the "Destination" campaign was to create a four-part recipe book series for Chef’d that takes customers on a culinary journey through France, Mexico, New Orleans, and Italy. Each book in the series offers three unique recipes from each destination, totaling 12 recipes spread over 80 pages. We produced and designed these booklets with the goal of keeping our customers coming back and sparking their curiosity. They feature original recipes developed by our in-house team, illustrated with vibrant food and lifestyle imagery. These were included in every customer order to give Chef’d customers a taste of each culture right from their kitchens.

Responsibilities: Creative Production, Art Direction and Photography.