Email DEsign
System
Objective:
Crowd Cow’s email marketing channel needed a scalable design solution to balance consistency with creativity. The goal? Build an intuitive design system that streamlined production, empowered cross-functional teams, and elevated the brand experience—all while saving time and resources.
Responsibilities: Creative Direction & Design
Approach:
I led the design and creative direction of a plug-and-play email design system built in Figma. This system standardized components and modules to ensure high design quality while staying simple and accessible for non-designers. By collaborating closely with marketing, engineering, and the CEO, my team and I created a flexible toolkit that made it easy to craft on-brand, engaging emails. The system freed up resources for creative storytelling—like selecting captivating imagery, refining color palettes, and writing copy that connects with customers.
This system standardized components and modules to ensure high design quality while staying simple and accessible
Results:
The impact was immediate and measurable: development time was cut by 50%, QA process time by 30%, and the team gained bandwidth to focus on on meaningful creative work. This streamlined approach not only enhanced efficiency but also strengthened Crowd Cow’s brand integrity and customer engagement, driving better connections and higher conversions.
